Developing an Entertainment Franchise Starting on Mobile

With a near infinite number of games vying for finite audience attention, how do you design a game that stands out from the clutter of oversaturated app stores? Best Fiends has managed to grow its mobile entertainment franchise into a $100M brand. Matt McMahon, SVP of Business Development at Seriously, will discuss how to leverage game design to sustain brand awareness, how to build a community and how to develop a successful IP that can be translated into animated shorts, consumer products and more.


Matt McMahon