Game Marketing, or 30% of Your Revenue for a Publisher?

Many publishers are looking for late stage projects they can boost with some old boy networking and a couple of tweets. Are you really getting what you pay for when sign up with a publisher and how much does it cost to market your game anyway? Drawing on the real experience of launching Dead Cells on PC, Switch, PS4 and XB1 worldwide with over 15 different partners, it’s time to take a real look at what all this is worth.


Steve Filby