You can work for years and become a great developer while building a business of little value. In fact, this is all most game developers ever accomplish. To build a great company you have to understand what drives enterprise value in this industry. You have to take simple sounding but difficult steps to build your company’s value. This talk covers these critical topics and more including: should I take on an investor?; how to handle the low-ball offer; and should I hire someone to sell my company for me?