Schedule

Make Money or Manage Mobs? Considering Game Culturalization

Speakers:

While most game developers are well aware of the need for localization, far fewer are familiar with the concept of culturalization, the process by which content is adapted for a global audience with varying local expectations. With the use of many actual examples from her 20+ year career as a culturalization strategist dealing with geopolitics, cultural issues and games, Kate will discuss the challenges of combining content with culture and crossing the lines of local geopolitical expectations.