Make Money or Manage Mobs? Considering Game Culturalization


While most game developers are well aware of the need for localization, far fewer are familiar with the concept of culturalization, the process by which content is adapted for a global audience with varying local expectations. With the use of many actual examples from her 20+ year career as a culturalization strategist dealing with geopolitics, cultural issues and games, Kate will discuss the challenges of combining content with culture and crossing the lines of local geopolitical expectations.