Gamers have embraced the free-to-play mechanic. The lion’s share of revenue comes from micro transactions in games downloaded for free. What percentage of people pay? How often? People talk about “Whales” and “Minnows,” but what is the real breakdown? Nick has boiled the ocean and counted every penny spent on every web-based game on Facebook for the last six years. In this presentation he will reveal what’s behind the curtain and present this data (appropriately anonymously aggregated).