So… Who Are You?! Marketing and Branding Basics for Devs

It’s no longer enough to make a great game. You need to craft your messaging, define your brand, and build a community to give your work a fighting chance in today’s competitive landscape. We’ll walk you through the basics of figuring out who you want to be and how you want people to see you and your game.


Michael Futter, Glenn White, Genevieve St. Onge, Andy Lunique