Exploiting the Ragequit Precipice: Frustration Neuroscience

What’s fun about losing? Why are games that are hard so addictive? What makes the difference between desire for casual versus hardcore gameplay? How can you tell when players are going to quit? Using principles of behavioral neuroscience, we can optimize timing challenges and rewards in games. Learn about the functions of dopamine, serotonin, and cortisol on the brain while it plays games and how to use a Frustration Tolerance Curve to reverse-engineer fun.


Liz Spain