Implementing Behavioral Economics Model into a Game Server

Video game player has diverse motivations; they change as time passes. In this session, Sentience’s Research Lead, Hyeyon Kwon, will describe 1) how to parametrize motivation from game log data, 2) build behavioral economics models, and 3) apply the analysis result and implications to the game server. With this approach, at one of the Netmarble Monster’s best selling games, the targeted user’s retention rate, in-app purchase, and engagement have increased significantly.


Hyeyon Kwon